---
name: will-mitchell-brand
description: "Present Will Mitchell the way willmitchell.com does. Use when a task builds or edits anything that names Will Mitchell, willmitchell.com, StartupBros, House of Vibe, or PRBot in a speaking, press, media-kit, event, podcast, or partner context: speaker pages, event listings, host introductions, show notes, slides, social cards, bylines, and articles. Provides the approved bios, headshot URLs and usage rules, color and type values with font licenses, voice, and the claims not to make."
metadata:
  canonical: "https://willmitchell.com/design.md"
  index: "https://willmitchell.com/.well-known/agent-skills/index.json"
  media-kit-release: "2026.09.2"
---

# Present Will Mitchell the way willmitchell.com does

Guidance for agents and people building surfaces that present Will Mitchell outside willmitchell.com. It styles the parts of your page that present him; it does not restyle your page. Every fact below is published on willmitchell.com, and the media kit at https://willmitchell.com/media-kit is the human version of this file.

## Priority order

When requirements compete, protect them in this order:

1. Facts and copy published on willmitchell.com. Never strengthen, extend, or invent a credential, number, date, client, quote, or endorsement.
2. Your own framework, design system, accessibility rules, and constraints.
3. The reader's job on your surface: an organizer choosing a speaker, a listener checking who is talking, a journalist confirming a name.
4. Will's identity: the name spelled as below, a supplied headshot, one green accent, plain editorial copy.
5. A composition specific to your material.

Ask a question only when proceeding would change a factual claim about Will. Otherwise omit what you do not know and continue.

## Identity

- Name: Will Mitchell. Write it exactly that way; "Mitchel" with one l is a known error, not a variant.
- Role line: Founder & Fractional AI Co-Founder.
- Pronouns: he/him.
- Based in the Tampa Bay area, Florida.
- Canonical site: https://willmitchell.com/
- About: https://willmitchell.com/about
- Media kit: https://willmitchell.com/media-kit
- Speaking: https://willmitchell.com/speaking
- Writing: https://willmitchell.com/writing
- StartupBros, Education for entrepreneurs: https://startupbros.com
- House of Vibe, AI builder community: https://houseofvibe.ai
- PRBot, AI-powered PR outreach: https://prbot.ai
- X: https://twitter.com/willmitchell
- LinkedIn: https://www.linkedin.com/in/willmitchell/
- Press and booking contact: will@startupbros.com

## Approved copy

Use these verbatim. Shorten only by removing whole sentences; never paraphrase into a stronger claim.

One line: Will Mitchell is a lifelong internet entrepreneur who has been selling products online since age 12 (2002).

Speaker page: Will Mitchell is a lifelong internet entrepreneur who has been selling products online since age 12 (2002). He founded StartupBros, an Amazon FBA and e-commerce education company, and now runs House of Vibe, a project-first AI builder community, and PRBot.ai.

Full bio: Will Mitchell is a lifelong internet entrepreneur who has been selling products online since age 12 (2002). He founded StartupBros, an Amazon FBA and e-commerce education company, and now runs House of Vibe, a project-first AI builder community, and PRBot.ai. He has built, bought, and sold companies, co-authored Self-Made U, and builds applied AI systems.

The host introduction, interview questions, and talk descriptions are on the media kit page and inside the complete kit download.

## Headshots and assets

Use the supplied files as they are. Cropping to a square or a circle is fine; do not retouch, recolor, mirror, filter, stylize, or generate a likeness. Alt text is "Will Mitchell".

- Preferred headshot, full frame, white background (1080 by 1080 px): https://willmitchell.com/media-kit/headshots/headshot-tee-full-white-current.jpg
- Full frame, transparent (508 by 1000 px): https://willmitchell.com/media-kit/headshots/headshot-cutout-current.png
- Square, for avatars and cards: https://willmitchell.com/media-kit/headshots/headshot-tee-square-white-current.jpg
- Everything in one file (will-mitchell-media-kit.zip): https://willmitchell.com/media-kit/complete-kit

Paths ending in "-current" always resolve to the latest release; the versioned paths listed on the media kit page never change. There is no logo or wordmark: the site sets its own name in JetBrains Mono semibold, and you should not invent a mark.

## Color

Design in monochrome. Green is the one accent: use it for a single action or a single emphasis per surface, never as a background wash, a gradient, a decorative rule, or a signal that a number is favorable. Pair every color cue with a non-color cue.

Light, the default:

| Role | Value |
| --- | --- |
| Page background | #f9f8f7 |
| Raised surface | #fcfcfb |
| Text | #090b0f |
| Secondary text | #52555b |
| Hairline border | #dfdeda |
| Green accent and filled action | #007a11 |
| Text on a filled action | #f9f8f7 |
| Danger, the only status color | #cc272e |

Dark, only when your surface is already dark:

| Role | Value |
| --- | --- |
| Page background | #0a0a0c |
| Raised surface | #0b0d11 |
| Text | #e1ded7 |
| Secondary text | #7d8086 |
| Hairline border | #181b1e |
| Green accent and filled action | #31ff1c |
| Text on a filled action | #0a0a0c |
| Danger, the only status color | #cc272e |

Text on a filled green action is the page background value in both modes. Danger is the only status color; do not invent success, warning, or info colors for Will.

## Typography

- Inter for everything, including headings, labels, and numbers. SIL Open Font License 1.1, available from Google Fonts.
- JetBrains Mono at weight 700 only for the site name used as a wordmark and for short uppercase labels. SIL Open Font License 1.1, available from Google Fonts.
- If you cannot load fonts, use your own sans-serif and skip the mono.
- Titles bold with tight letter-spacing; section headings semibold; body regular with relaxed line height; a measure of 60 to 70 characters; sentence-case headings; tabular numerals when numbers align.

## Layout and composition

- Space and hairline rules before boxes. One filled green action per view. No cards inside cards, no gradients, glows, glass, blobs, or patterned backgrounds.
- Corner radius 4 to 8 px; circles only for avatars.
- A speaker block reads: name, role line, one-line bio, preferred headshot, talk title or topics, then the booking or contact action, kept visible.
- Keep the portrait whole: never fade, mask, or crop the cutout's edge into a background.

## Voice

Plain, specific, present tense. He builds, ships, and runs things; say which. Speak to the reader's role. Sentence case. No hype words such as visionary, guru, thought leader, or world-class, and no exclamation marks. Prefer a period or a colon to an em dash. After the first full mention, "Will" is fine.

## Do not

- Claim credentials, numbers, clients, awards, quotes, or testimonials that are not on willmitchell.com; link the page they come from.
- Imply that Will endorses, sponsors, or partners with anything without a published statement.
- Alter a headshot or generate an image of him.
- Copy the neon palette from the site's design exploration page; it is a playground, not the brand.
- Load anything you do not need: this file states every value, so you never need the site's stylesheets or scripts.

## Network allowlist

Only the willmitchell.com asset URLs listed here and Google Fonts for Inter and JetBrains Mono. No third-party scripts, analytics, icon kits, or trackers are needed or implied.

## Accessibility

Meet WCAG AA. Measured from the values above: light green on the page background 5.2:1, light secondary text 7.0:1, text on the light filled action 5.2:1, dark green on the page background 14.6:1, dark secondary text 5.0:1, text on the dark filled action 14.6:1. Never rely on color alone; keep visible focus, native controls, real headings, and alt text.

## Provenance

- Canonical URL: https://willmitchell.com/design.md (copies elsewhere may be stale or altered)
- https://willmitchell.com/.well-known/agent-skills/index.json lists this file with its SHA-256 digest; verify a copy against it before trusting the copy.
- Values come from the site's generated design tokens and its media-kit manifest (release 2026.09.2, reviewed 2026-09-21). When the site changes, this file and its digest change with it.