$ whoami
Cut through the AI noise. Ship what matters.
I'm Will Mitchell. A fractional AI co-founder for funded startups. I don't make slides. I ship code. I don't give advice. I build alongside you.
01 / problem
You know AI changes everything. You're just not sure what to do about it.
Your team is busy. Your roadmap is full. Every week, the gap between “we should integrate this” and “our competitors already shipped it” gets wider. You don't need another advisor on Zoom. You need an operator next to your team, building.
02 / operator
Who you're working with.
22 years building products. 80+ shipped. Millions in revenue. Featured in Forbes, Entrepreneur, Business Insider, and Inc. for the businesses I've built and the founders I've helped.
I started building software in 2004 and never stopped. Today I run StartupBros (50K+ entrepreneurs), House of Vibe (AI builder community), and PRBot (AI-powered PR for startups). I embed with a small number of funded teams as a fractional AI co-founder.
03 / products
What I'm building.
Real businesses, shipped products. Not case studies in a deck.
04 / engagements
How we work together.
Two ways in. Founding rates while I onboard the first batch of teams.
Kickstart
AI audit, workflow gaps, quick wins shipped
- AI readiness audit of your current stack
- Identify highest-ROI automation opportunities
- Ship 2-3 quick wins during the engagement
- Prioritized roadmap for AI integration
- Transition plan to Fractional if you want to continue
You want to see what AI can do for your business before committing to a longer engagement.
Fractional
Embed with your team. Product strategy + AI implementation.
- Product strategy and AI architecture
- Hands-on implementation alongside your team
- Direct Slack/async access
- Weekly strategy syncs
- Code review and technical mentorship
- Hiring guidance for AI/engineering roles
You need an AI-native technical co-founder but aren't ready for a full-time hire.
05 / capabilities
What I bring to the table.
Product
I help you decide what to build, what to kill, and what to ship next. Twenty-two years of product calls in companies I had skin in. Real tradeoffs, not frameworks.
AI Implementation
Hands on the keyboard. Model selection, agent design, eval loops, production hardening. The boring parts that make AI features actually work in front of customers.
Speed
Problem statement on Monday, working prototype by Friday. No discovery phase, no slide decks, no committee. Fewer meetings, more commits.
06 / operating principles
This isn't consulting.
How I run engagements. The terms are short on purpose.
- 01If I'm not obviously adding value, fire me. Month-to-month after the minimum.
- 02No lock-ins, no kill fees, no hard feelings. The work has to earn the next month.
- 03No 90-day discovery phase. We start shipping in week one or this is the wrong fit.
07 / fit check
Is this for you?
Deploy if
You have revenue and budget
Your business generates enough revenue to invest in speed. This isn't for bootstrapped side projects.
You can move fast
I ship code and make decisions. If you need committee approval for every change, we're not a fit.
You want an operator, not a consultant
I build alongside you, not from a slide deck. Expect code commits, not PowerPoints.
Abort if
- Early-stage founders without product-market fit
- Companies that want a traditional consulting engagement
- Anyone looking for generic "AI strategy" without implementation
$ ./book
Let's talk.
30 minutes. No deck. We figure out if this is a fit, or it isn't.