Will Mitchell · speaker, founder, operator

The tools used to set the terms. Now they conform to you.

A session on building a company AI can actually operate inside.

This is for founders, operators, and small teams who have a stack of AI subscriptions and a business that still runs on people remembering things. We spent our careers contorting the company to fit whatever software we could buy; that has flipped, and the work now is building the workflows around your own customer context, business rules, and human judgment — then giving the machine autonomy one workflow at a time, as it earns it. You leave with the shape of the thing to build, not more opinions in the room.

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Will Mitchell is a lifelong internet entrepreneur who has been selling products online since age 12 (2002). He founded StartupBros, an Amazon FBA and e-commerce education company, and now runs House of Vibe, a project-first AI builder community, and PRBot.ai.

Speaking next: Military Influencer Conference 2026 · Sep 23 – 26, 2026 · Tampa, Florida

Will Mitchell, arms crossed in a studio portrait

Independent record

Quoted inReuters
Quoted inThe New York Times
Work cited inThe Yale Law Journal — “Amazon’s Antitrust Paradox”

All sources + full record →

Three ways in, depending on the room and how far along it is:

01 · Flagship keynote

The Agent-Native Company

Build the company infrastructure where intelligence can work—with autonomy earned one workflow at a time.

Stop forcing your company into disconnected tools and generic workflows
Own the customer context, business rules, exceptions, and operating logic that make the company distinct
Start with one repeated workflow, keep a person accountable, and let the system earn more authority

Founders · Executives · Operators

02 · Keynote

Build Your Personal Operating System

Build the system that makes AI useful for your life and business.

Turn principles, goals, and decisions into durable context any capable AI can understand
Connect selected time, health, financial, and business signals without building another dashboard
Use recurring review to catch drift, expose missing data, and decide what deserves attention

Fireside · Executive workshop

03 · Advanced breakout

Small Teams, Serious Software

How founders and lean product teams use AI to build production-grade software without giving up judgment, quality, or control.

Turn product intent, constraints, and decisions into context AI can actually use
Break ambitious builds into isolated units without losing coherence across the product
Use tests and independent review to catch mistakes before customers do

Technical workshop · Product teams

Invite Will to speak

Selected appearances